Get Out the Vote 2004

AIGA asked designers from across the United States to create nonpartisan posters that would encourage the American public to participate in the electoral process, and to vote for a presidential candidate.

Good design makes choices clear.

Click thumbnail images to see a larger version of the poster at right, then click on the larger image to download the PDF.

 

Spread the word
Each poster in the gallery is available as an 11x17" PDF. Just double click on the thumbnail on the right to download. You'll need Acrobat Reader to open and read this file. If you don't have it, you can download it for free by clicking here.

 

After you've downloaded your posters, spread the word by distributing them to friends, putting them up in shop windows and posting them to message boards.

Register to Vote
If you are a U.S. citizen and at least 18 years old, you can vote. However, in most states, before you can vote you need to register. Our partner, Americans for the Arts, makes it easy to understand the choices and to register through their Election Guide 2004.

About the "Get out the vote" campaign
One of the most basic, but perhaps least appreciated, tenets of our American democracy is the right to vote. Throughout history, Americans have fought to protect that privilege. And those denied the right have fought to attain it. Yet in our presidential elections, barely half of those Americans who are eligible to vote actually make it to the polls. What are the reasons for voter apathy and lack of civic responsibility? And can design be used to help solve the problem?

The purpose of this campaign is to encourage voter turnout. There is no single message, although the intent is a call to action, motivating people to register and to turn out to vote. The visuals and the text of the message must be nonpartisan—AIGA is supporting the basic democratic premise of citizen participation, not a partisan position on candidates or issues. Messages or images that are likely to offend substantial numbers of citizens are not appropriate, since they would be counter to our intention of developing messages that encourage voter participation through effective use of images, text and ideas.

Presenting sponsor

Supporting sponsors

Creo Staccato

Cenveo GAC
Portland, Oregon

Colorcraft or Virginia, Inc.
Sterling, Virginia

Seiz Printing
Acworth, Georgia

Teagle & Little
Norfolk, Virginia