In-house Design
There are a number of unique challenges and opportunities that creatives face when practicing design in the corporate environment. This online forum offers interviews, essays and case studies specifically created and chosen to inspire and support in-house designers and design team managers. In an effort to end the isolation that many in-house designers experience, readers are urged to reach out and contribute to the discourse.
- Step Outside the Inside? Forget It
- by Stef Miller
- Jun 18, 2008
- A self-described “granola design girl” muses on the benefits of life inside the corporate world and five questions to ask, to see if it’s right for you.
- In-house I.D.
- by Andy Epstein
- May 15, 2008
- Without an identity, mission, goals and a business plan, in-house groups are destined to remain second-tier design alternatives. Here’s how to avoid that fate.
- Brand Blindness
- by Andy Epstein
- May 15, 2008
- Don’t get trapped by the tunnel vision that results from being too close to the product, message and culture of your company. Epstein lights the way.
- Centaurs, RoboCop and the X-Men...
- by Andy Epstein
- May 15, 2008
- With one foot in the creative universe and the other in business, the in-house workplace demands that we be of two minds and spirits. Synergy brings heroic results.
- In-house Everyman
- by Andy Epstein
- May 15, 2008
- Andy Epstein is the in-house design everyman—looking for recognition from his independent designer peers as well as respect from upper management.
- Innies and Outies
- by Andy Epstein
- May 15, 2008
- What are some of the distinguishing characteristics between in-house designers—aka innies—and their independent design counterparts, outies?
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