From The Archives ~ Topics: typography

Typeco first font of 2004—Super Duty.

Typeco releases it’s forth font family—Super Duty.Stencil fonts often evoke rigid and sterile images such as packing crates or military vehicles, but Super Duty is somewhere between serious and fun. Super Duty has been created with sharp mechanical angles which give the letter forms a square-jawed and ready-for-action feel. There are accompanying closed versions for versatility in your design work and also round versions that have the corners knocked off.Unlike most stencil fonts this one has a lowercase that matches the strength uppercase. The lowercase has been designed with an x-height equivalent to the cap height and barley protruding ascenders so that the user can interchange the upper and lower letterforms for a funky graphic effect. Super Duty is a robust and versatile stencil font family of 8 fonts—Sharp and Round variations and closed versions in 2 weights each.

Typeco is an electronic type foundry for the designs of principal, James Grieshaber, as well as a provider of typographic services and solutions. Services offered by Typeco include font identification, signature fonts, logo fonts and handwriting fonts. Solutions include custom designed typefaces, logos and trademarks, branding and graphic design.

Contact info:TypecoPO Box 10661Rochester, NY 14610Phone: 585.230.1674Email: contact@typeco.comWeb: typeco.com


About the Author: James Grieshaber most recently was on staff of P22 Type Foundry and helped establish International House of Fonts. He has been honored with an award of Excellence in Type Design from ATypI for his Gothic Gothic type design. He has now struck out on his own with Typeco.

  1. link to this comment by Adam James Tue May 22, 2007

    I think that a font like super duty is a great edition for a tank or jeep in war. Definitely enjoy the bold expressionism of the typeface. For the person not trying to mask their manly side, it's a good bold font. Sometimes designing a font, is just desinging something that is already there in your mind. I like the customization of a font, every font has its own way of explaining itself. this one in a beefed up, brute way.

  2. link to this comment by GWEN KOTTMANN Tue Aug 14, 2007

    Typeco this type syle reminds me of something you would see in the movie the Terminator or back in the day a old wild west poster. I would highly suggest going to the web site www.typeco.com is shows many variations of this font. Also visit the portfolio on the site it shows many type designs, logos, and graphics and how this font can be used in the industry. Very interesting as to how it was created and how nice it makes the logos look and the graphics.

    Gwen Kottmann :)

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